CONSCIOUS CHOICES

Understanding the price we pay

Like mountains upon the earth, humans are part of nature. 

We are part of a cohesive ecosystem, governed by a set of natural laws and rhythms. Unchecked human activities over the years, unfortunately, have put a toll on the environment as well as communities. 

The natural balance has been tipped to a point where it has become unsustainable. 

What does it take to regain that balance? What price do we need to pay? 

In our opinion, it is not a higher price, but a fair price. 

Understanding the Price We Pay

In the next few weeks, join us in the journey of #ConsciousChoices. 

We, together with Muni, Nysakapas, Fugeelah and Haus of Rami, will take a deeper look at the pricing breakdown of their respective products and explore how they are maximising their impacts on the people and the environment positively.

1. MUNI

What goes into the product cost of a Tunic Men’s Shirt?

41.5% goes to the artisans as they are at the core of @munimalism’s mission, which is to humanise fashion.  

Natural dyeing is a craft that requires knowledge, skills, time and effort. It can take up to 5 days compared to a half-day production time of chemical dyes.

A lot of training and management goes towards respecting the natural skill-based process that is the labour of love of the artisans. Muni’s production is based in Sepang in a beautiful studio surrounded by greenery.

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2. NYSAKAPAS

What goes into the product cost of a piece of handcrafted, natural-dyed batik?

People, dreams and a meticulous process of learning and relearning. 

Each piece of batik is a reflection of the artisan’s vision and values. Unlike the monotony of the factory, each artisan establishes his or her own rhythm, working with their hands, learning to be patient and in tune with nature. 

That is why handmade objects are incredibly powerful. As cliché as it sounds, they tell a story and give us meaning.  

At Nysakapas, artisans are at the core of its business. A significant amount of the product cost goes to the four young artisans (aged 20-25), who have spent the last 3-4 years learning the batik-making craft under the guidance of Nysakapas’ founder, Haniza.

She considers them 'Soldiers of Art’ and hopes that they will one day pass on the skills to more people. 

This is why supporting and buying crafts and traditional goods are so impactful as it directly supports the artisans' dreams and way of life.

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3. HAUS OF RAMI

What goes into the cost of a Haus of Rami hemp shirt?

Mainly the material and the artisans.

The shirt is made of 100% hemp. It is a great eco-friendly material that requires little water to grow and replenishes soil nutrients to help improve soil health. Hemp is also extremely durable and breathable with properties such as, UV resistant, hypoallergenic and thermo regulating.

However, hemp is currently more expensive because it is still a tiny industry with fewer people demanding for it. 

Haus of Rami is also centred around supporting the people involved in the process, from the material suppliers to the tailors. As shown in breakdown, 30% of the cost goes to the people who make the shirt. It is precisely their knowledge, skills and traditions that we want to support and sustain.

Check out the environmental impact of hemp vs. cotton fibre.

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More pricing breakdowns coming soon. Stay tuned. 

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